PURA D’OR Original Gold Label Anti-Hair Thinning Shampoo is still made with the leading and exotic ingredients from different parts of the world for an effective plant-based formula. This blend is a clinically proven and tested formula known to reduce hair thinning by promoting hair strength and thickness along with increased volume and reduced breakage.THe original, gold standard, undisputed and only formula with over 17+ DHT Herbal Blend. The secret to thicker hair is using a shampoo with gentle ingredients. Our formula is packed with a powerful blend of Biotin, Nettle Extract, Pumpkin Seed, & Black Cumin Seed Oil. PURA D’OR is always vegan, cruelty-free & manufactured in an environmentally responsible way.