What it is: This mascara lifts, lengthens, and defines without the clumps. The lightweight formula glides on easily with a brush that was designed to coat every lash for that soft, fluttery look. Easy, natural, and just the right amount of oomph. Vitamin E conditions, while arginine strengthens lashes.

How to use: Brush through lashes from root to tip, wiggling the wand with each stroke for added definition, lift, and length. Use on top and bottom lashes.

Good to Know: For more oomph, apply one layer, wait for the formula to dry slightly, and then add another layer on top.