Made in Italy, it features MaxLife PRO brushless technology, ensuring an ultra-lightweight design that weighs significantly less than a pound—40% lighter than other professional dryers. This dryer offers up to 50% faster drying due to its higher air volume and pressure, and it operates over 50% quieter compared to similar high-performance models. Nano Titanium heat technology provides even heat distribution, while the 2000-watt power ensures efficient performance. With 6 heat and speed settings and a cold shot button, it caters to all styling needs. The Rapido Dryer is designed for durability, offering up to 10,000 hours of full power usage. The package includes two snap-in concentrator nozzles and a bonus drawstring pouch for easy storage. It comes with a limited 4-year warranty, providing peace of mind for professional use.